Finding the right type of logo is crucial for every brand. A logo is the identity and representation of your business since it’s the first thing your client encounters when dealing with your brand. This is why the type, shape, and color you choose for it matters greatly.
There are different types of logos, and each type has its unique characteristics. But what types of logos best suit your business?
Here are the main types of logos to help you figure the answer to this question, and enjoy the process of choosing your new logotype.
- 5 Types of Logos With Examples
1. Wordmark Logos (Logotypes)
2. Lettermark Logos (Monograms)
3. Logo Symbols (Brand Marks)
4. Combination Marks
5. Letterform Logos
Just like lettermark logos, wordmarks or logotypes focus on the brand name, but not the abbreviation of it. It’s usually used by brands with memorable and distinct names, or simply to make it clear what the brand is about.
So, if your brand name has any of these qualities, then go ahead and choose this
type of logo for your business. Make sure you pay a lot of attention to the font of your wordmark logo. You need to make or even create a font that gives an idea about the sphere of your business.
Google, Coca-Cola, Disney are a few of the brands with wordmark logo examples, that can inspire you.
Lettermark logos or monograms are logos consisting of letters, you can think of them as brand initials or abbreviations. Companies that usually have two or more words in their names choose these typography-based logos, combining them with eye-catching logo designs.
Logo font matters greatly for this type of logo since it’s the first thing a customer sees and remembers about a brand.
Because lettermark logos are simple, memorable, and striking, they are used by many famous brands such as CNN and NASA.
A logo symbol or a pictorial mark or a brand mark is a graphic symbol or an icon, that’s usually representing a real-world icon or an abstract shape.
Logo symbols are quite famous types of logos since they are quick to give an idea about what the brand does with just a simple image.
When making a logo symbol for your brand, the most important thing to consider is the image you’re going to choose. It’ll represent your brand for the long run, and you should consider its relevance to your business, what it means to your brand, and how simple it is for your audience to connect the dots. Twitter, YouTube, and Apple are great logo examples to motivate you.
This type of logo can, however, be a little risky for small or new businesses. They don’t include the name of the brand, and if you still don’t have enough brand recognition in the field, it might be boring or confusing for your target audience. So, you might want to wait until your business is somewhat established, and only then take the risk and do some rebranding.
As the name suggests, this is a combination of words and images. Mixing a lettermark with an abstract mark, a mascot, or a pictorial mark, will help you create an impressive logo.
Later when your brand is better established, you can even leave the letter mark out and use the image alone as your iconic logo. People will see your mascot, abstract or pictorial mark, and immediately realize what brand it is.
If you’ve decided to go with this logo for your brand, make sure it doesn’t look too overwhelming and messy. Keep it clean and structured.
Some of the best examples for combination marks are PayPal, Toblerone, and Doritos.
A letterform logo is a one-letter monogram logo that best represents a brand with a somewhat established ‘fanbase’.
Logos falling into this category can’t always express the values of your brand or the message you want to convey, so it’s best to avoid it when you’re just starting your business.
When using a letterform logo, you need to come up with striking and amazing color combinations and readable fonts. It’s really all about the dramatic relationship between a letter and its colors.
The best examples for letterform logo
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